V-Mark Survey Rebranding
V-Mark Survey approached us at the beginning of 2017 to look at a rebranding since splitting from their business partners that specialised in interior design and drafting. V-mark Survey were looking for a branding that emphasised technical precision and efficiency. Our solution was to look to the past at the types tools that were used back at the turn of the century for surveying to convey a sense of heritage while taking inspiration Modern Australian Architecture in the Sydney area for which the client is based. The result was a clean and balanced monogram signifying a brand that is looking to the future while being proud of it's heritage.
Initial Concepts
Moodboard
Initial Sketches
Refinement
New Branding
